What's wrong with the custom wheel business? The way in which wheels reach the consumer...that's what!!! And by that, I mean that the wheel manufacturers (uh...importers) are the culprits.
Here's how it works...but first I have to back up a bit...it used to be that wheels were manufactured, for the most part, in California; the manufacturer would then seek out qualified wheel distributors ("distributors" were once defined as B2B wholesale ONLY resellers) which would then supply the wheels to an authorized installation shop. This is traditionally known as 3-step distribution...and with a complicated (fitment application) product, it was best to have knowledgeable people along the way to ensure that the consumer received the right wheels the first time!
Now...the current trend has shifted to a 2-step distribution process in many cases, which eliminates the true wholesale distributor. And in many cases, this has happened because the manufacturer was too lazy to qualify the company on the other end of the phone...who claimed to be a "distributor." And again, in most cases, the retailer (who posed as a distributor) didn't know enough to keep the profits in house...no, they simply lowered the selling price...and voila! the consumer is the one who wins...but the market place gets distorted...why?...because the remaining true distributors must lower their prices (profits) in order to compete, and before you know it the wholesaler isn't buying as many wheels from the manufacturer, so the manufacturer must go out and find someone who will sell more of their wheels...or...more retailers who will sell their wheels...resulting in an uncontrolled environment wherein everyone who says they are a distributor can buy direct from the manufacturer and undercut everyone else!
What's the solution? A manufacturer which has a unique and desirable product line at a competitive price, who also establishes a minimum selling price (not price fixing, MAP or Minimum Advertised Price) and polices that policy and protects their retail dealers and their wholesale distributors alike....who wins? EVERYONE!!! Including the consumer!!!
Here at D-Force Wheels, we have a very solid retail dealer customer base...when a consumer calls us and asks to buy our wheels, we instantly refer them to one of our authorized retailer partners...key word here being partner! We believe in supporting your business...by doing so, we create loyalty and repeat business.We stand behind our products as well as our partners!
Now...we are seeking a few good men (or women)
We are seeking a few good distributors around the country to partner with...we want true wholesale distributors with good reputations within their territory, to distribute our wheel line. Our D-Force wheels are manufactured utilizing the Flow Forming method, this means we make light weight, very strong, performance oriented wheels. We are also launching our new D-Force Forged wheel line...both are very competitively priced, don't require tremendous buy-in quantities and sell themselves.
What makes us different? We will discuss and assign a territory for our wholesale partners...AND WE WILL PROTECT THOSE TERRITORIES! We only want to work with honorable distributors who will work with us on distributing a good, clean and profitable wheel program. That means that, if a call comes in from within your territory, that call will be referred to you, our partner. If you have a potentially large customer needing any kind of quantity, or OE project fulfilled, we come out to you and work the deal with you...when's the last time you saw your wheel salesman from the factory?
We mean business, and that includes a few good men (or women) who want a product line they can depend on to be truly supportive of their efforts to market OUR product.
If you think you have what it takes (and believe me when I say we will check you out) and would like to be part of the cleanest wheel program out there, then please give us a call at 888-502-0315 or send us an email to sammy@dforcewheels.com or, just
click here to go to our web site.
