D-Force at the SEMA Show 2013

Sometimes you get the opportunity to work on something very, very cool...here at D-Force Wheels we had the opportunity to work with Roushe Performance and provided the wheels for the The new Pirelli World Challenge Roush Mustang...check it out (as they say...a picture says a thousand words):

Come see more pics on our Facebook page and be sure to like us on FB!

Special Projects

Here at D-Force Wheels, we are continuously working on special projects for our customers; for example, although our bread-n-butter is the BMW world, we have been asked to build a light-weight Mustang wheel, a Spec-Miata racing wheel, a private label Subaru wheel, an OE wheel for a specialty vehicle converter and an OE wheel for the Ariel Atom & the Ethos...just to name a few.

If you are looking for a wheel manufacturer which can do smaller, but specialized projects....we are looking for you...our partners are exactly that...partners! Not just a sales figure.

Contact us now, and let us work with you toward building your own wheel line, or creating that specialty project...and now with our new forged line...we have even more capabilities!!

Roll fast!

The D-Force Team

What is WRONG with the custom wheel business?

What's wrong with the custom wheel business? The way in which wheels reach the consumer...that's what!!! And by that, I mean that the wheel manufacturers (uh...importers) are the culprits.
Here's how it works...but first I have to back up a bit...it used to be that wheels were manufactured, for the most part, in California; the manufacturer would then seek out qualified wheel distributors ("distributors" were once defined as B2B wholesale ONLY resellers) which would then supply the wheels to an authorized installation shop. This is traditionally known as 3-step distribution...and with a complicated (fitment application) product, it was best to have knowledgeable people along the way to ensure that the consumer received the right wheels the first time!
Now...the current trend has shifted to a 2-step distribution process in many cases, which eliminates the true wholesale distributor. And in many cases, this has happened because the manufacturer was too lazy to qualify the company on the other end of the phone...who claimed to be a "distributor." And again, in most cases, the retailer (who posed as a distributor) didn't know enough to keep the profits in house...no, they simply lowered the selling price...and voila! the consumer is the one who wins...but the market place gets distorted...why?...because the remaining true distributors must lower their prices (profits) in order to compete, and before you know it the wholesaler isn't buying as many wheels from the manufacturer, so the manufacturer must go out and find someone who will sell more of their wheels...or...more retailers who will sell their wheels...resulting in an uncontrolled environment wherein everyone who says they are a distributor can buy direct from the manufacturer and undercut everyone else!
What's the solution? A manufacturer which has a unique and desirable product line at a competitive price, who also establishes a minimum selling price (not price fixing, MAP or Minimum Advertised Price) and polices that policy and protects their retail dealers and their wholesale distributors alike....who wins? EVERYONE!!! Including the consumer!!!
Here at D-Force Wheels, we have a very solid retail dealer customer base...when a consumer calls us and asks to buy our wheels, we instantly refer them to one of our authorized retailer partners...key word here being partner! We believe in supporting your business...by doing so, we create loyalty and repeat business.We stand behind our products as well as our partners!

Now...we are seeking a few good men (or women)

We are seeking a few good distributors around the country to partner with...we want true wholesale distributors with good reputations within their territory, to distribute our wheel line. Our D-Force wheels are manufactured utilizing the Flow Forming method, this means we make light weight, very strong, performance oriented wheels. We are also launching our new D-Force Forged wheel line...both are very competitively priced, don't require tremendous buy-in quantities and sell themselves.

What makes us different? We will discuss and assign a territory for our wholesale partners...AND WE WILL PROTECT THOSE TERRITORIES! We only want to work with honorable distributors who will work with us on distributing a good, clean and profitable wheel program. That means that, if a call comes in from within your territory, that call will be referred to you, our partner. If you have a potentially large customer needing any kind of quantity, or OE project fulfilled, we come out to you and work the deal with you...when's the last time you saw your wheel salesman from the factory? 

We mean business, and that includes a few good men (or women) who want a product line they can depend on to be truly supportive of their efforts to market OUR product. If you think you have what it takes (and believe me when I say we will check you out) and would like to be part of the cleanest wheel program out there, then please give us a call at 888-502-0315 or send us an email to sammy@dforcewheels.com or, just click here to go to our web site.

D-Force Wheels Blog

D-Force Wheels is a direct importer of high-end wheels sold through our exclusive distributors and high service retail dealers. We are a contract manufacturer of high quality wheels which may be private labeled for our distributors and OE manufacturers. We started out manufacturing with a process called FLOW FORMING which allows us to build lightweight, strong, and inexpensive wheels. We are really excited to release our newest product; a fully forged series of wheels to fit ALL MAKES, ALL MODELS.  These are available in limited sizes of monoblock construction (1-piece) and are CUSTOM BUILT TO ORDER.  The process takes about two weeks for existing tooling, or about 3-4 weeks for a custom built, original design.  Please allow for shipping time.

D-Force Wheels is a factory direct importer and distributor of wheels and automotive products.  D-Force has focused on breaking the barrier of large orders and acts as a warehouse distribution point in the USA, allowing for more convenient shipping times and order quantities. Because we are a factory representative and we are the importer, we have the lowest possible cost and high communication with the factory for product and project ideas.

D-Force has moved on to also import and market other products such as wheel spacers, lug nuts and lug bolts, hub rings, and numerous other wheel lines for broader fitment on more vehicles such as light truck wheels, chrome upgrades, replica wheels, snow tire and wheel packages, and inexpensive sport wheels. We have arranged wholesale discounts with most manufacturers so we can locate and supply almost any brand of wheel or tire.

We are always looking for new projects, so contact us if you have ideas for a new product or project. If it has to do with automotive applications, we can probably build it for you with the highest level of quality and a minimum of investment. We have a facility in Tewksbury MA where we warehouse wheels, support local race cars and research and test fit products.

Call us today 888.502.0315

Or, for more information click here.